Suzanne Kavanagh is a professional freelance makeup artist, who is well known in the bridal and events industries in Ireland. Suzanne had received most of her business from her Facebook page and through word of mouth. She wanted to give her business the professional online presence it deserved and asked Create Content to build a website for Suzanne Kavanagh Makeup.
Suzanne worked very closely with Creative Content to get "the look" she was looking for. It was decided that an e-commerce services website would be best suited to her business model as she needed a professional transactional portal where her clients could submit deposits. She wanted the website to mainly focus on wedding makeup but also wanted to showcase her previous work on TV & Film, music events, PR & celebrity, advertising, as well offering her additional services: lessons; HD Brows; and makeup application. Creative Content made a gallery page for her previous work and separate pages for each of her services, with a focus on Bridal for SEO.
Creative Content planned and implemented a website launch strategy for Suzanne Kavanagh Makeup. The marketing launch plan included a giveaway, social media strategy, email marketing, and advertising on Instagram, Facebook, and Google.
150 people submitted a contact form on Suzanne's website within the first 2 months of the launch date. Suzanne was delighted she finally had a professional website for her ever-growing business and a secure system for taking payments from clients.